"Some good news on the importance of building MindShare. I met a young couple who were waiting to buy. I stayed in touch with them through the year and periodically sent small amounts of information on buying your 1st home so as to not overwhelm them. The multiple check ins to see how they were doing and if any changes needed to be made in the search. They called me to let me know they were ready, 5 showings later, we had a firm deal. I now have 17000 extra reasons why building MindShare is so vital in our business, especially in this time of a pandemic. Prospecting has changed a lot and now a major emphasis on relationships in order to succeed and come out of this on top and ahead.”