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MindShare101 Real Estate Coaching Canada
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WHAT IS MINDSHARE?

Welcome to MindShare101, home of David Greenspan - Canada’s #1 Real Estate Coach. Through powerful marketing, systems, and mindset training, David helps Canadian Realtors build MindShare, grow MarketShare, and turn potential into profit.

MindShare is the foundation of a resilient, high-performing real estate business. It is more than awareness, it’s the ability to occupy prime mental space in the minds of your audience. When people think of real estate, do they think of you? That’s the goal of MindShare.

Just like Nike comes to mind for running shoes or Coca-Cola for soda, your name can become the instinctive response when someone needs a real estate agent. This is the kind of brand recall that creates lasting business.

By delivering the right message to the right audience through the right channel, you can earn that mental real estate. At MindShare101, we help Canadian real estate agents and brokerages achieve this through targeted Coaching and Training programs.

MindShare is the structure beneath every listing, every referral, and every relationship you build. It makes your business more efficient, more profitable, and more scalable. If you could create better results with less effort, wouldn’t you?

Real estate coaching is most effective when it shifts how people think of you. That’s what MindShare101, led by David Greenspan - Canada’s top real estate coach, is built to do. It gets you into your audience’s head and keeps you there, so that when the moment comes, they think of you first.

MindShare101 partners with brokerages and leadership teams to increase agent productivity, strengthen execution, and build long-term performance infrastructure.

We operate across three strategic lanes:

• Keynote & Event-Level Performance
• Brokerage-Level Execution Systems (Momentum)
• Leadership & High-Performance Coaching

Carla Corsi

I have been a coaching client of David for just under a year and have been grateful for the guidance and support I have received from him and his team. Early in the coaching, my systems and process' were all audited and Dave helped me find many efficiencies. I’ve also implemented systems to streamline my business and the accountability has been very helpful keeping me on tasks. I would highly recommend Dave and his team as part of your business model. David is very very helpful and I feel I gained value from him, his services and perspective.

Carla Corsi

Nikolay Klyushkin

Coaching helped us create the system we needed to prospect and follow up consistently, we keep getting better and our business has snowballed because of it!

Nikolay Klyushkin

Anahita Momtazian

In just 3 months of working with David, I’ve already closed two deals directly because of the strategies we built together. The service package he helped me create for my listing presentation sealed one deal, and the pre-screening questions we worked on led to another. His guidance has made a real difference in how I show up, and in my results.”

Anahita Momtazian

Tim Hewitt 1

I worked with David for close to two years with ONE-to-ONE Coaching as well as participated in his MasterMind event in Toronto 2023 (which was incredible!). Over the years I have been able to put in place systems and processes to simplify my business, as well as my personal life. I went from running in many directions and not feeling like I had enough time in the day to complete everything that needed to be done to being very scheduled, organized and giving me the ability to focus on the tasks that needed to be done to increase my business and productivity. I also went from using social media as a pastime to using it as an integral part of my marketing and business. David is a great coach/ friend that I highly recommend for anyone regardless where they're at with their business. He has so many tools and a wealth of experience to share.

Tim Hewitt

Jay Ghanem

“I just wish I started working with you sooner. I’m a completely different fireball now, and my upcoming results will prove it. You were the spark that ignited everything. And what stands out most, no other coaching company puts in the level of care you do. Thank you!”

Jay Ghanem

DAVID GREENSPAN

David Greenspan is a speaker, coach, trainer, and the founder of MindShare101.

He works with brokerages and sales organizations around the world, helping them turn ideas into execution - and execution into consistent results. His focus is simple: closing the gap between what people know, what they want, what they plan to do, and what actually gets done.

David is also the host of The MindShare Podcast, where he’s known for saying what most people are thinking - but won’t say out loud.

His approach is direct. No theory. No surface-level motivation. He challenges professionals to rethink how they operate, how they prioritize, and how they follow through - because results come from doing the right things, consistently.

Through his flagship system, Momentum, David has worked with thousands of agents and teams to build structure, discipline, and accountability into their business - driving real production in real time.

No fluff. No theory. Just what works.

LEARN MORE HERE

David Greenspan, Canada’s #1 Real Estate Coach

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ORGANIZATIONS WHO HAVE WORKED WITH #MINDSHARE101:

Wayne Throop is a Real Estate Broker, Trainer & Business Coach who has been a part of Royal LePage since 2004. Starting as a Sales Representative in 2004 in Ottawa, Ontario, he quickly became one of the company’s top REALTORS®. Between 2004-2010 he was in the Top 5% of Agents in his company across Canada five times earning several sales awards including the Directors Platinum award twice in 2006 & 2007 and then the Diamond Sales award three consecutive years from 2008-2010.

Starting in 2011, Wayne’s real estate career shifted from sales to management when he became a Broker/Manager specializing in coaching, training and mentoring new agents. His real estate sales experience proved to be a big asset in ensuring new agents are successful in starting their real estate careers. In addition to working closely with the newer agents, Wayne does one-on-one coaching with experienced agents and hosts several mastermind groups.

Wayne is a certified MindShare Coach specializing in performance and productivity. He brings a wealth of experience and perspective to our community, having also earned recognition as the 2023 Buffini Mentor of the Year, been named Ottawa’s Top Career Coach by Faces Magazine in 2022, and serving as a certified trainer with Richard Robbins International. With his deep industry background and proven track record, Wayne is uniquely equipped to help Agents excel in today’s competitive real estate landscape.

As of January 2025, Wayne is excited to announce that after 14 years of managing, coaching and mentoring hundreds of Realtors, he will once again be putting his extensive real estate knowledge and experience back to work helping clients buy and sell real estate throughout Ottawa area as well as areas to the south and west of the city.